Cadillac is a brand known for going above and beyond when it comes to delivering new technologies to drivers. The latest of these innovations Cadillac plans to introduce is the automotive industry’s first curved OLED display.
OLED displays offer a high contrast as well as vivid colors
and a quick response time, so you can easily view the screen. As for the new
display, Cadillac will provide a 38-inch curved OLED display that has twice as
much pixel density as a 4K television so it can showcase a crisp image and
massive color range.
The first Cadillac to feature this curved OLED display will
be the 2021 Cadillac Escalade. The latest iteration of the Escalade will make
its debut in Los Angeles in February of 2020.
“From the highway to the big screen, the Escalade has been
embraced by drivers and fans around the world,” said Steve Carlisle, Cadillac
president. “We’re excited to introduce the 2021 Escalade during Oscars week in
With the new display offering and other advanced technologies, the 2021 Cadillac Escalade has a lot to be excited about. Until the new luxury SUV is released, we encourage you to speak with our staff about the other Cadillac models available at Bud Weiser Motors.
Cadillac recently teamed up with the famous film directors, Anthony and Joe Russo, to create a new 2020 Cadillac XT6 spot for the brand’s new campaign. The Russo brothers are best known for making huge blockbuster superhero movies, like “Avengers: Endgame,” so having them work on the Cadillac ad is exciting.
According to Cadillac, the “Crew Ready” campaign will also
feature Diplo’s song, “Welcome to the Party.” The campaign wants to show the
new Cadillac XT6 as sleek, versatile and unique, which is why the spots have an
edgy overall feel and show that the XT6 is more than just a traditional SUV. With
the campaign’s list of XT6 drivers including stuntwomen and even rocker dads,
it makes sense that the Russo brothers were chosen to direct a spot.
Deborah Wahl, chief marketing officer of Cadillac said, “XT6
customers are always ready for an adventure, and we knew closely partnering
with the directors of the highest ever grossing film, the Russo brothers, and
Bullitt was the perfect way to bring this vision to life.”
We at Bud Weiser Motors think the new “Crew Ready” campaign is an entertaining way to showcase the new 2020 Cadillac XT6. Stop by our dealership for a test drive in one of our many other Cadillac vehicles.