Cadillac recently teamed up with the famous film directors, Anthony and Joe Russo, to create a new 2020 Cadillac XT6 spot for the brand’s new campaign. The Russo brothers are best known for making huge blockbuster superhero movies, like “Avengers: Endgame,” so having them work on the Cadillac ad is exciting.
According to Cadillac, the “Crew Ready” campaign will also feature Diplo’s song, “Welcome to the Party.” The campaign wants to show the new Cadillac XT6 as sleek, versatile and unique, which is why the spots have an edgy overall feel and show that the XT6 is more than just a traditional SUV. With the campaign’s list of XT6 drivers including stuntwomen and even rocker dads, it makes sense that the Russo brothers were chosen to direct a spot.
Deborah Wahl, chief marketing officer of Cadillac said, “XT6 customers are always ready for an adventure, and we knew closely partnering with the directors of the highest ever grossing film, the Russo brothers, and Bullitt was the perfect way to bring this vision to life.”
We at Bud Weiser Motors think the new “Crew Ready” campaign is an entertaining way to showcase the new 2020 Cadillac XT6. Stop by our dealership for a test drive in one of our many other Cadillac vehicles.